With the development of China’s economy, the national economy has rapidly improved, the Chinese people have become richer, and tourism has become the main form of leisure and entertainment for the Chinese people, especially the younger generation. Many young people have started global travel after traveling all over China. The faces of Chinese people can be seen everywhere. In order to attract Chinese consumers, major tourist areas around the world have launched services suitable for Chinese people, such as Chinese characters, such as Chinese language services.
When it comes to travel, food, hotels, beautiful view, and special services are the most concerned by travel lover. The beautiful view and the food are different according to local characteristics. Today we will talk about the hotel and special services.
A university professor, with the title “Ideal Hotel in Mind”, collected personal reviews from 110 post-90s students and collected 87 valuable data. Although it is not a serious empirical study, the 87 data reflects to some extent the preferences and requirements of the hotel after the 90s.
The youth after 90s is a generation that loves freedom and travel. There is a saying called “body and heart, there is always the same on the road.” When the 90s are facing travel accommodation, what factors are they considering when they choose a hotel? Look at the professor’s investigation:
1. Attitude towards the environment
The understanding of the hotel environment, after the 90s have different interpretations, they pay more attention to the psychological feelings brought by the environment, ” simple but full of feelings, small but with high taste, be able to give inner peace and comfort, this is the ideal hotel Positioning.” The feeling and taste are reflected in the following elements:
First, the hotel is “in a quiet environment”, “not too noisy, full of people”, it is best to rely on the mountain lake, or at the seaside, or in a quiet town, but with convenient transportation and good accessibility;
Second, the hotel’s internal environment has exquisite gardens, green trees, fresh air, “the floor should not be too high”, the scale should not be too large, with a “quiet environment and open vision,” “open the window during the day to see the lush green trees, you can hear the birds singing, you can see the light and shadow outside the window,
you can see the lights around the window at night, giving people the feeling of seclusion in the mountains. Even some students have clearly stated that the “garden style + sports + book loft style” is the most ideal hotel construction model;
Third, the hotel space is simple and full of spirituality, to remove all the luxuriant decoration, the simplicity of the design of the art and quality, the facilities and equipment avant-garde, humane.
It can be seen that the youth after the 90s look forward to the hotel is full of literary youth and rich petty bourgeoisie, paying more attention to the overall style, taste and atmosphere of the hotel, and is interested in garden-style hotels.
2. Attitude towards service
The youth after the 90s paid attention to the service, but they had their own understanding of the service. They thought that “when entering a new strange environment, they are more willing to observe and adapt themselves. Excessive enthusiasm will make people feel a little uncomfortable.” So at the ideal hotel they “hope to get Thoughtful and caring service, but don’t over-enthusiasm service, find the waiter to solve the problem quickly, but don’t want the waiter to be too enthusiastic to provide the service.”
They want employee service to be self-sufficient and to demonstrate full temperament and education in the service. Treating people with sincerity, service efficiency, and enthusiasm are the three criteria for evaluating their service.
It can be seen that the young people after the 90s attach great importance to the scale of “self-space protection” and “service distance” in the consumption process. “No excessive caring service” is a requirement for their service.
3. A comfortable attitude
Comfort is an element that young people after the 90s attach great importance to the hotel.
First, the room
They generally do not pay attention to the size of the rooms, the luxury of decoration, but more hope that the rooms can be natural, there is a “home but different from the home experience.”
The bed is the first choice for warmth and comfort. They want to play outside for a day. When they are tired and sleepy, they return to the hotel and have a clean and comfortable bed to greet them. In addition to a clean and comfortable bed, you can also add some small furnishings such as some art lights and some personalized sofas.
Second, the bathroom
They pay attention to the cleanliness of the bathroom, water temperature, smell, floor drain, exhaust fan noise and so on.
They hope that after a hard day’s work, they can return to the hotel to have a comfortable bath before going to bed. In addition to some disposable toiletries, the bathroom can be equipped with aromatherapy products that can purify the air of the entire room, such as rattan diffuser or scented candles. The whole bathroom and guest rooms are full of fragrance to help customers better rest; the room with bathtub can also put some luxury natural handmade bath products with hotel LOGO, such as bath bomb, bubble bar, Serve some guests who like to soak in the bath.
4, Attitude to clean
Almost all of them think that clean is the first priority of the hotel. They said: “Clean is my most concerned part. I hope that the sheets, quilt covers and pillowcases will be replaced regularly, and the furniture will be clean. Even if no one is staying for a while, it should be kept hygienic., spotless.”
It can be seen that clean is the most basic requirement of the hotel regardless of the era.
Today’s hotel industry faces many challenges and upgrades. Customers are increasingly demanding user experience, and word-of-mouth effects are becoming more and more obvious. The young people after the 90s is the main customer, should be learn more about their needs and preferences for the future of hotel consumption, and design more products and services suitable for them to meet their pursuit of individuality and romanticism.
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